While conducting Spa marketing assessments with clients, I discover that many of them think that marketing is advertising. Because advertising is so expensive, they think that they can’t market. That is wrong thinking. First, advertising is one component of a marketing mix. There are many marketing mix options available for you to choose from and many are low cost.
Here are a few economical Spa marketing mixes that you can implement within your marketing plan.
In-spa marketing
Always display your promotions in a prominent location within the spa in order to upgrade and sell additional services and products.
q Public speaking
Position yourself as the expert on the spa lifestyle within your community. Promote the spa lifestyle and your spa as much as possible.
q Special events
Spa events are great way to introduce new guests to your spa. Select the type of spa event you would like to host and follow the structure outlined in our calendar section of our InSPAration Management marketing manual.
q Spa promotions
Promotions are a great marketing tool. They help you increase the number of services from one treatment to two or more.
q Spa coupons – spa dollars
Utilize as needed; especially for events and self generated efforts.
q Business-2-Business alliance
A great way to promote your spa business! Create a list of businesses in your area that compliment your spa such as: Plastic Surgeons, Dermatologists, etc. Visit them, introduce your spa and have an agreement ready to present.
Vital to your business:
Client Relation Management – CRM
Acquiring and retaining spa clients is the heart and soul of marketing and business. Managing your client base requires a CRM system to monitor client-to-business relations. Building your database is the most important thing you can do. Once you have a database, you are able to market to them over and over. Having a CRM program allows you to segment your list and identify:
- Buying habits
- Response to special offers
- Pricing analysis
- Popular products
This practice is essential to your business success!
Must Do:
Building Your Database
Building your database is a most crucial activity; without it, marketing becomes difficult and too costly. Make it a habit to gain every client’s contact information and continuously update it.
Steps to Building your database:
- The easiest way to build your database is by offering a “register to win” strategy on your home page.
- On the phone. Your receptionist should ask every person who calls in for their name and their email address.
- Collect info at every event that you hold, at functions you attend or sponsor and at Tradeshows.
- Business alliance websites
- Business to business lead boxes
Give away a treatment or have a product drawing once a month or quarterly. List the winners on your website.
If you want your business to thrive, you must have an annual marketing plan. Decide on how much you are going to invest in marketing. Select your marketing mix and detail your annual plan. This will drive traffic to your spa and increase your capacity.
you need help with your marketing plan ask inSPAration Management and we will help you.
