If not, you are not maximizing your true potential. And you’re probably not operating up to your true capacity potential either. Marketing is one of the most important functions of operating a spa successfully. When your team is busy and your rooms are full, it seems that all other problems go away. It’s when your team is sitting around not doing anything that things go from bad to worse! If you want to set new records for the second half of 2013, you’ve got to focus on marketing. As always, we love to help you! The InSPAration Management executive team is focused on creating BizTools to help you with your business!