M. Market to the Affluent
Marketing is the Lifeblood of Your Business. This seems obvious. Frequently, people make mistakes with their approach and they attract the wrong clientele. Attracting your ideal clients (the affluent) and converting them into new clients isn’t as straightforward as you expect. There is an art to it. The consumer who is attracted to Tiffany, Chanel and Tesla looks for value and not discounts. If you are marketing to the affluent the same way you market to the average, you are missing the mark.
S. Sell to the Affluent
Selling to the Affluent is not the same as selling to the average consumer.
You need to use different techniques to sell to the affluent. They like dealing with experts, classy, and knowledgeable professionals who will provide them with solutions to reach their goals and/or fulfill their needs. They value good experiences, and price is secondary to them. It’s about quality, added value, and relationship building. Do you know how to sell to the affluent? If not, listen to this podcast.
P. Profit From the Affluent
Looking for a surge of new high paying clients? Most people do not price their treatments properly. When they offer discounts, they deplete their profits. Generating revenue is one thing; being profitable is another. I come across many business owners who are making a million per year but they don’t have any profits. Is this you? If so, this is a fixable problem. You need to assess your pricing and your discounting model to ensure profits.
Stop working for pennies; start making millions and lots of profits.
How? Start by listening to The Millionaires’ Circle. I will show you EXACTLY what to do and the formula you need to follow to ensure your profits.