I got there early and my lecture was the first lecture of the day. I found my classroom and put a brochure and a registration form out for people to register so I could do a drawing at the end of my talk. I was ready. I left the room for few minutes. When I came back, all the brochures and registration forms were removed from the tables. I was surprised as to why someone would do that.
Shortly after, the show organizer came over and said to me, “Oh, you can’t pass out your brochures, you can’t give out registration forms and you can’t collect attendees’ information.
So I said to her, “I would like to do a drawing at the end and give out some of my books and CDs, the way we do that is by having them fill out a form. You don’t want me to give away prizes?” Her response to me was “You can, but you can’t use the registration forms, you have to turn them back to us.” Needless to say, I was surprised!
I speak all over the world and the reason I speak is to give value and help the people who come to see us. I have to tell you this was the first time I ever came across a show director who refused to help their attendees!
I traveled to Atlanta, took a day out of my busy schedule to help their attendees generate leads and she was potentially putting a damper on my plans and goals. When you enter in Business 2 Business relations, it has to be good for everyone involved. This was not the case here…
The show director objected to passing out my brochure to tell people about spa business tools to improve their business. She did not see the value I offer with educational tools. She was closed minded to the entire concept of sharing solutions to help attendees. The only thing the show producer cared about was that I did not use my forms. She cheated all her attendees of important, valuable information to help them grow their business. Frankly, I was in shock!
She told me that if I had read my contract, I would have known that I couldn’t use my forms to collect information. I speak all over the world and have never had this problem before. So my question to you is, how do you recover from an obstacle? Do you have a parachute to catch you when you make a mistake or come across people who don’t share your vision?
I do! I always have a parachute. My parachute was a slide during my presentation that offered attendees 3 gifts. All I had to do was send them to a landing page. So I gave an example of a landing page which was part of my presentation.
I informed everyone to go to InSPArationManagement.com/freegifts to claim their gifts. Of course to claim the gifts, they have to opt-in and give their information.
So in spite of the situation, I was able to accomplish my goals with my parachute, and generate leads to continue helping the attendees who came to see me at the show.