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About Us

About InSPAration Management

InSPAration Management is committed to maximizing spas’ and medi spas' growth and profits, while improving the guest’s experience, through professional consulting, coaching, seminars and spa marketing programs. Spas around the world face many challenges in developing, marketing, and selling their spa brand and services. Additionally, most spas have not fully maximized their profit potential. InSPAration Management provides effective solutions to assist the spa industry professionals to reach and exceed their goals. Read More

Over 30 Countries
18 Years Experience
Onsite Training
Global Speaker


Published Books

1,000 +

Raving Fans

18 +

Years Experience


Leap Ahead Graduates
Dori Soukup

Innovate: InSPAration Management is never at a standstill! We welcome and encourage change, suggesting and recommending new methods and ways to improve. We strive at keeping abreast of the latest marketing trends and deliver meaningful innovations.

Education: Continuous education is InSPAration Management’s passion. We learn and then pass it on to you. We develop and conduct educational programs that are aimed to help you reach your objectives. We continually expand the educational programs to provide you with highly useful educational material, leading to sustainable growth and profits.

Teamwork: Together, we can achieve more…effective collaboration is the key to success! We place great value on recruiting, developing, and retaining dedicated players. We believe in open, honest communication, while building highly effective teams with client partnerships and suppliers.

Inspiration: InSPAration originates from the word inspiration. We aim to inspire, guide, communicate, motivate, educate, coach, create, and achieve success for you and us… That is InSPAration Management’s Mission!

InSPAration Management is passionate about providing business solutions to the spa industry. We have assembled a team of internal and external experts to take on real concerns and challenges.

Through leadership, creativity, integrity, teamwork, and collaboration, InSPAration Management delivers structured problem solving, education, and spa program innovations. InSPAration Management strengthens your business, while maximizing your profits.

Values are part of the InSPAration Management culture. They are practiced daily and shape how we treat everyone around us. We continually strive to fulfill and exceed client expectations, providing the highest level of quality, trust, and integrity.

We strive towards prosperity, aim for excellence, achieve your goals, respect our relationships, and love building lasting partnerships and relationships. We value offering PEARLs of wisdom!

Articles By Dori

Dori Soukup
Dori Soukup

Dori is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development, advanced education, and BizTools. Over the past 18 years, Dori has contributed to the success of spa companies worldwide. Dori’s passion is developing innovative, effective, educational programs and business strategies that lead to exponential growth and profits! Her Success Library and Leadership Seminars are delivered in a clear and concise manner, providing spa and salon leaders with implementation blueprints to ensure success. Prior to InSPAration Management, Dori held key leadership positions in the hospitality industry for 18 years, her last role being VP of Sales for Wyndham Resorts.

She is the recipient of the American Spa Preferred Educator Award and is a sought after global speaker within the spa and wellness industry. Dori is a published author. Her articles and insights are featured in national and international trade publications, and you can find her book Spa Business Secrets To Increase Profits on Amazon. Dori is also the host of, an online source for spa and salon professionals to tap into bite-sized training that is easily implemented. Also, Dori has authored many other CoachMe series that can be found at

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Attend The Leap Ahead Spa Leadership Seminar! The InSPAration Management Leap Ahead Leadership Seminar is a 3-day seminar where you will receive a Proven Blueprint on how to elevate your success. Imagine earning the money you deserve!

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