January 2015-9 Steps to Map Out Your Spa’s Success for 2015

spa biz tv

A note from Dori

Happy New Year!

Here we go again! Another year is upon us…another year to build a stronger business and improve your quality of life. Are you ready to make 2015 your best year ever? I know I am.

In this issue, I will do my part to help set you up for success. In the Dori Recommends, you will find a list of great spa business tools to start 2015 with a bang.

In the Featured Article, you will Discover 9 Steps to Map Out Your Spa’s Success for 2015. And in the Bright Idea, watch SpaBizTV.com to learn how to maximize your revenue by Converting Spa Gift Card Guests To Repeat Clients.

I have to tell you that we are thankful for those of you who voted for me as your favorite consultant, awarded by American Spa Magazine. This is the second year in a row that we’ve been recognized with this award. This motivates me even more to continue providing you with effective business solutions to help you with your spa business.

On behalf of the entire InSPAration Management team, we wish you a Very Happy and Prosperous New Year!

and the InSPAration Management Team
spa_business_secret_book_sidebar P.S. A Gift for YOU!
Go to InSPArationManagement.com and order your copy of my new book,
Spa Business Secrets to Increase Profits, for only the price of shipping and handling!

calendar glance


CoachMe Gold – Reinvent Your Business! Volume II
Topic: Structure For Building A High Performance Team

CoachMe Gold – Make Your Spa Social Media Work For You!
Topic: Social Media Strategies

CoachMe Gold – Spa Management Essentials III
Topic: Teamwork and Relations

CoachMe Silver – Solo-Preneur Series
Topic: Q & A Open Session

CoachMe Platinum
Thursday, January 8th

Not a CoachMe member yet? You owe it to yourself to check it out so you can experience business growth!


Leap Ahead Seminar – Orlando, FL
January 12th – 14th

  1. Set your goals. Napoleon Hill, the author of one of my favorite books, Think and Grow Rich said, “A person without a goal is like a ship without a rudder.” You don’t want to live without defined goals. Write out short and long-term goals for your business and your personal life. Clarify your goals as much as possible. Then, create an action plan for each goal. Prioritize and start mapping out every goal. Create a list of things that you need to do so you can begin taking action immediately!
  2. Identify new growth opportunities. Do you have a spa membership program or wellness programs? Offering these types of programs on your menu will provide your community with great tools to help them live a healthier lifestyle, and it will help you gain continual income throughout the year.
  3. Tap into effective spa business tools. Are you trying to reinvent the wheel? Don’t! There are many spa business solutions to help you plan your success. You can purchase business tools, hire a spa coach, tap into the CoachMe Gold memberships and apply what you learn. Remember, the more you learn, the more you earn.
  4. Focus on marketing. Have a marketing plan to ensure a steady flow of
    new clients.
    Implement a lead generation strategy to help you build your
    list and have a newsletter to build and strengthen consumer and client
    relations. When you focus on economical marketing strategies and
    social media marketing, you can excite prospects and turn them into
    paying clients.
  5. Create a budget for a healthy spa business. Paying attention to your
    financials is a key factor in having a healthy business. You must have
    a spa budget
    …one that you live by. As a spa leader, it’s important to monitor
    your actual results vs. the budget, and make sure you are meeting or exceeding your monthly targets.
  6. Continually train and assess your team’s performance. In most cases, we find that training is focused on technical skills and product knowledge. While that is important, spa business training is what ensures success. Tap into ready-to-implement business training for you and your spa team by enrolling in the Spa Management Essentials CoachMe Gold series.
  7. Develop your business training manuals. Another important component of success is having spa manuals. Spa manuals offer consistency, accuracy, and growth. You will have a blueprint for success.
  8. Work on your leadership skills. Everyone needs to work on their skills. Executive Coaching is the recipe for ultimate success. There is nothing like having a coach guide you and help keep you on track. Attending leadership seminars, such as Leap Ahead, and belonging to a mastermind group, such as CoachMe Platinum, is ideal for leaders.
  9. Measures and Rewards. An important part of success is to set targets and measure and reward the team. We recommend measuring performance daily, weekly, and monthly. This will help you discover areas to improve. Also, having a monthly meeting to recognize your team is a great idea to implement.

Need help planning your 2015 success? Call us at (386) 226-2550 and reserve a Private Coaching call!

Did you like this article?

This year, we are giving away over $3,000 in prizes for the top four winners.

We are inviting you to enter the contest and submit your growth rate over last year.

We are choosing one winner from each spa category:

  • Medi spa
  • Day spa
  • Solo-preneur
  • Resort spa

Enter to Win!

  1. 4 months of FREE CoachMe Gold
  2. 4 months of Ready To-Go e-News
  3. A Complimentary Ticket for Leap Ahead – a Spa Leader seminar in January!

All you have to do is report your growth rate increase to us from 2013 to 2014.
Also, tell us what InSPAration Management program helped you achieve your growth.

The winners will be featured in the InSPAration Moments Newsletter and on a call with Dori.

To enter, simply submit a report indicating your growth rate over the previous year!
Have a question? Email us at Info@InSPArationManagement.com

Click here to enter and submit!

2015 Spa Success Tools

We want to help you make 2015 your best year yet! How? By tapping into effective spa business tools. Here are some great tools that have helped many community members soar and we are confident they can help you, too!

  1. Start by having a great coach! Belong to a CoachMe Series. Whether you are a medi spa, day spa owner, or a solo-preneur, we have just the right membership for you.

    We are launching two new CoachMe memberships this month:

  2. Attend The Leap Ahead Seminar
    If you have not attended yet, January is a great time to get started and join us in Orlando, Fl.
  3. Marketing Essentials
    Don’t have time to market your business? Look into Done for Me Spa Marketing. Let us do all the work!
  4. Mix And Match From The Spa Success Library And Manuals
    Access certain CDs and manuals to help you implement a successful spa business model.

Members Receive:
lock 10 Spa Holiday Social Marketing Strategies Access To A Private Member Page
phone icon 10 Spa Holiday Social Marketing Strategies Monthly Tele-conference Or Webinar
mail 10 Spa Holiday Social Marketing Strategies Audio CD Mailed To you
pdf 10 Spa Holiday Social Marketing Strategies Transcript Of Each Module
audio 10 Spa Holiday Social Marketing Strategies MP3 Audio File
folder 10 Spa Holiday Social Marketing Strategies A Beautiful Binder To Store All Your CDs
ask a question 10 Spa Holiday Social Marketing Strategies Access To “Ask Dori” On Teleseminars
Join Both Memberships For $149 Per Month

1. Reinvent Your Business! – Volume II
2. Make Your Spa Social Media Work For You!

Add To Cart SALE:  $149       REGULAR: 

Join Each Membership For $99 Per Month

1. Reinvent Your Business! – Volume II

Add To Cart SALE:  $99         REGULAR: 

2. Make Your Spa Social Media Work For You!

Add To Cart SALE:  $99         REGULAR: 

Convert Your Gift Card Guests Into Repeat Clients

Have you seen SpaBizTV.com?

We invite you to watch this video and discover how to convert your gift card guests into repeat clients.

Join Us For Leap Ahead And Guarantee Your Success In 2015!

Discover A Proven Blueprint To Making Your Spa More Successful So You Can Create Your Own Economy
& Live The Lifestyle You Deserve.
Best Part: All You Need To Do Is Follow An Effective Recipe!

Just Take These Existing PROVEN Blueprints and Apply Them to Your Business!

The LEAP Ahead Leadership Seminar is a 3-day seminar where we will share this PROVEN blueprint you can use again and again to effectively operate your spa.

Imagine earning the money you deserve. And think about what it would be like to buy anything you want…when you want…without wondering, “Can I afford it?”

The LEAP Ahead Leadership Seminar will take you there. When you claim your ticket and carve those 3 days out of your schedule, we’ll give you everything you need to implement your new business model into your existing spa so you can enjoy more profits, more revenue and less stress and fretting… Learn More

Upcoming Dates:
Jan 12th – 14th – Orlando, FL
April 20 – 22 – Orlando, FL

Use Promo Code: “Leap”

Add To Cart SALE:  $2450        REGULAR: $2950

Happy New Year!

Founder and CEO – Dori Soukup

InSPAration Management is a business firm dedicated to assisting spa professionals with growing and enhancing their business. We help spa owners and leaders maximize their spa’s potential through consulting, advanced business education, and coaching.

Whether you’ve been in business for years or are just starting out, we can help. Read more.

Education: InSPAration Management offers advanced spa business education via seminars and webinars to spa professionals. We can positively impact your career and your business. Read more about the Spa Leadership Seminar.

BizTools: Select from budgets, compensation plans, position descriptions, marketing, and more! Discover BizTools

Contact us to learn how we can help you grow your business and find success through InSPAration!


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Friday: 9AM-2PM
Saturday-Sunday: Closed


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