Six Spa Website Alerts
 Discover 6 Key Factors to get the most out of your spa’s website! We have been working on the new InSPAration Management website for several months. It was a big project and we are very happy with the results. It will soon be live and available for the community to use and enjoy!
Here are six key questions to help you identify improvements to make your website more effective:
1. Is your website more than just an online brochure?
Many people make the mistake of simply creating a website that is nothing more than a company brochure online. If consumers happen to stumble on it, they may stay less than 1 minute, then leave with no desire to ever come back. These types of sites kill your online efforts. They lack engagement and communication. All they talk about is “our this” and “our that.”
2. Is your website engaging your visitors?
Many websites we visit don’t give consumers the opportunity to begin building a relationship by engaging them as soon as they arrive on the home page. They lack rich content and conversation starters.
3. Is your website helping build your client list?
Rarely do I see a spa website home page that captures people’s information. This is a key tool that will help build your client list and expand your database. Go to www.InSPArationManagement.com and see all the ways we engage visitors. We have:
1. The CoachMe Silver complimentary entry
2. Ask a coach
3. Take an assessment
4. Register to win
5. Subscribe to InSPAration Moments – your business partner e-zine
We have five ways to capture new visitor’s information and begin building relationships. How many ways do you have on your home page to capture your visitor’s information and build your list?
4. Is your website copy capturing visitors’ attention?
Is your copy clear and focused on benefits? In most cases, spa website content lacks a call to action or complimentary offers to entice your visitors to opt-in your list. Are you sharing information that is important to your visitors? Are you helping them solve their problems and challenges? We have several complimentary calls, webinars, articles, newsletters, and so much more to keep visitors coming back!
5. Is your website generating revenue?
Large sums of revenue can be generated from your website, if marketed properly. Selling gift cards and products online is a great revenue source to increase your overall profits. We make the shopping experience Super Special. We have two methods:
Shop by Category or View all Biztools.
6. Do you track and measure your website visits?
Google Analytics is a free service you can sign up for, to see how much traffic you receive on your website and how long people are staying once they visit your page. Tracking your performance is the key to knowing why you need to make changes. Take the time to review how good your website is performing and make it better!!
Read the Bright Idea and join us for a one hour webinar to learn more website strategies!
|
Do you feel the love in the air? You should, since Valentine’s Day is just around the corner. Every store you go to is reminding us, with all the red colors and heart decorations, etc. It’s a great occasion to remember all the people we love and appreciate! How about your place? Is it decorated with love?
We are so excited about the Spa Website Critique Webinar, we are inviting members of the InSPAration Management community to submit their website for tough love critique consideration. 
