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“Attention
Spa Directors, Owners and Managers”
Give
ME Just 3-Days
And I will give you a BLUEPRINT
on how to effectively operate your spa and earn the MONEY you
deserve!
It’s
no accident… I’ve helped many spas do it and I can
help you too! I am spilling out all the SECRETS at our next Leadership
Excellence Spa Director Seminar
Orlando
- January 25-27, 2010
San Diego - May, 10-12, 2010
Chicago - August 23-25, 2010
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But
HURRY… we can only take up to 20 registrations Total!
From: Dori Soukup
Are you a
Spa Director who…
- Is
FRUSTRATED, OVERWHELMED and EXAUSTED
from running your day- to- day operation and not getting the results
you want?
- Have you
WISHED you could LEVERAGE yourself
and your knowledge to operate the spa on auto pilot and be profitable
at the same time?
- Have you
wished for a formula for SUCCESS? Work less hours and earn more
money?
I
am READY to HELP you!
You see…
“Many Spa Directors Were Where You Are Right Now”
But now they have the BLUEPRINT on how to
operate the spa successfully!
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15 years ago I was the VP of Sales for a large Resort in Orlando, Florida.
When I took over that position, nothing was working right it was like
a sinking ship. I worked 100 hours per week, managed a team of over 300
people and was responsible for meeting a $20 million annually budget.
I was often frustrated, exhausted, and yes, overwhelmed!
My job was
to quickly turn things around. I restructured the company, come up with
formulas, systems, programs and strategies. I started working
smart, rather than just hard. I motivated my management team
and together we were able to develop a systematic approach
to our sales, operations & marketing. We also developed a very strong
training program that resulted into exponential growth and success
for the resort, our team and myself.
I
was able to develop a business model that allowed us to double our volume
in two years. We won all sorts of awards for our exemplary performance!
We had the most effective resort from 28 resorts. My dreams came true.
I reached the ultimate success! I stayed in that position for 5 years,
but then the entrepreneur in me decided enough with corporate America,
it’s time to be on my own.
In 1999 I
launched my own consulting firm specializing in training and development.
Wow, I can’t believe it’s been 10 years already… I
have been working and consulting with spas for 10 years. How
did I hook up with spas?
I have always
been a spa goer, I love spas. One day I was at The Palace Resort &
Spa in Orlando near my home, I received a treatment and as usual left
not knowing how to take care of my skin at home. That led me to look into
the business side of the spa industry.
I noticed
that I could add value. On day I called Pevonia the skin care brand they
were using at The Palace and I expressed my concern. That call led me
to create one of my top selling seminars, Don’t Sell “Recommend”!
And that’s how I started working in the spa industry. From there
I began helping Pevonia with many of their spa business needs. I consulted
with them for 8 years.
This
experience allowed me to hear many of the challenges spa directors are
faced with. As I traveled the world, I noticed that the challenges were
similar no matter where I was. So I began to develop business solutions
to address the challenges spa directors were experiencing.
Two
years ago I took all the programs I had developed over the years and created
The Leadership Excellence Blueprint that is complete with a proven effective
systematic approach for how to run a spa and make a PROFIT!
The Program is Called
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I
have spent thousands of dollars and hours
figuring out and testing the systems on how to be extremely successful
running a spa.
My methods
have all been tested and proven effective and I have been sharing them
with spa directors for years. And now I want to share them with
more and more Spa Directors!
Join us for our next Leadership
Excellence event in
Orlando
- January 25-27, 2010
San Diego - May, 10-12, 2010
Chicago - August 23-25, 2010
I will share with you a complete
proven effective business model!
Read
some of our students’ success stories!
Sandals
and Beaches Resorts – Spa Director Seminar
“Leadership Excellence was, by far, one of the best leadership
seminars I’ve ever attended. The material was very useful
and presented in a clear and professional manner. In my position
as corporate spa director for 17 spas, my team quickly and successfully
implemented many of the systems. This seminar has helped Sandals
& Beaches Resorts raise the spa’s leadership skills
to a whole new level! Our sales have gone up, the spa experience
is improved and we increased our guest capture rate.”
Paulette Clark - Corporate Spa Director
Sandals and Beaches Resorts
Whitehouse, Jamaica |
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Leadership
Excellence in San Antonio, TX
“While attending the seminar, l learned about
the VPG ComPlan and as soon as I heard Dori explain
it, I knew this would be an excellent compensation structure
for my spa. I couldn’t wait to transform my current
compensation plan to the VPG ComPlan. Before we implemented
this plan, our therapists were making a commission driven by
seniority, experience, skill sets and retention rate. They did
not have an incentive or a penalty for achieving or not achieving
targets related to sales volume per guest. All that changed
once we implemented the new VPG Complan. This has transformed
our performance! By implementing the VPG ComPlan our
performance has soared! We were able to increase our service
VPG by 30% and our retail VPG and volume by 25%. Our
payroll cost is now at a respectable ratio of our overall budget.
Thanks Dori!”
Susan Thomas – Oasis Organic Spa - Clarksville, TN
CPA, CMA – Spa Owner and CFO for a Fortune 500 |
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Leadership
Excellence in Warsaw, Poland
“Though I am a GM of the Palace Resort, I decided to participate
in a Spa seminar. I have fond and positive memories of the training
especially because of Dori, who is a remarkable person. Thanks
to her knowledge and professional preparation, she was able
to get through to every participant. Dori is creative and very
effective in solving various kinds of problems that were brought
up during our meeting. She has an exceptional gift of listening
and shared clear business strategies. Her operational
and financial solutions can be introduced in every kind of Spa
and made such a difference in ours. I recommend this
seminar to everyone who wants to be a true team leader and is
open to business and operational changes. This program will
allow them to fulfil the needs and requirements of their guests
to a larger extent. Training materials were very professional
and clear. I am looking forward to the next meeting with Dori.
This is was the best education and I recommend it for every
spa operator and leader!
Tomasz Sculz - General Manager
Palace Mierzecin, Poland. |
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I
am not sharing these success stories to impress you, but to impress upon
you that success is absolutely possible; I’ve learned
it and you can too!
We’ll
Focus on 5 Keys to Transform your Business Into One that Gives
you More Time, Freedom & Money. TFM
1.
Get your spa finances in order – Budgeting,
ratios, and a financial blueprint
2. Leading more traffic to your spa through
effective marketing
3. Increase revenue by tapping
into hidden profit opportunities
4. Develop and retain a productive team
5. Become a leader others
will want to follow |
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Sounds
good to you? (I thought it would)
You
will leave the seminar with a CLEAR STEP-by-STEP Plan You Can Use Immediately
to Begin Improving your Performance and Make More Money
Here’s
a SAMPLING of what you will learn during the 3-days together.
1. Finance Strategies - How to Balance your Financial Ratios, Manage your
Budget for Increased Revenue
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You
may or may not have a budget for your spa either way I will
teach you how to manage your finances instead of your finances
managing you.
Here is some of what you will learn…
-
Financial ratios – what should they be?
-
Breakeven points – how to calculate it
-
How to create a budget – you will take HOME
with you a BUDGET MODEL where you would simply plug in your
numbers and you will have a very detailed budget to manage
your business
- Create
a performance based compensation plan – the VPG ComPlan,
exclusive to InSPAration Management – you
will take HOME with you the VPG ComPlan model to recreate
a performance base compensation plan
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How to breakdown the budget to each member on the team by
creating targets
-
How to utilize your budget to manage your business
-
Financial assessment – how to monitor your finances
- Know
which performance reports are most important to monitor
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2. Marketing – Learn how to Generate and Retain Guests
Without Costing You a Fortune
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Marketing
is an art - You will obtain an annual marketing plan ready
for implementation.
Here
is some of what you will Learn…
-
Calculate you spa’s capacity
-
Create a marketing plan – you will take HOME
with you a STEP-BY-STEP MARKETING PLAN ready to implement.
-
Publish your own e-newsletter – get instant responses
every issue
-
Hold profitable events – introduce the spa to new
guests and generate sales
- Utilize
your website for profit– generate leads and sell products
- Establish
B2B relations to maximize your spa exposure
-
In-spa marketing strategies that work
-
Launch promotions that generate sales
-
Build your database
- Create
an attractive menu and spa program
-
Measure marketing efforts
-
Create marketing campaigns that draw attention with a call-to-action
-
Overall strategies to increase traffic flow
-
Create your own consumer e-newsletter
-
Develop a membership program
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“Leadership
Excellence exceeded my expectations! Since I’ve
returned to work I have refined many parts of our business plan
and implemented many of the new marketing strategies I learned.
Our traffic flow and sales have already increased by 30%. We
loved the VPG program; it opened up our eyes on how we should
measure our performance. Leadership Excellence is very
dynamic and so full of valuable information.
Once I got back to work and started to see results, I convinced
our president to have Dori conduct a private seminar for our
entire management team. She has been working with us for one
year now and while other businesses are suffering from the slowing
economy our business is stronger than ever. We grew
our business in double digits last year and continue to do so
now. The Leadership Excellence seminar and all of InSPAration
Management’s educational programs are so dynamic. I highly
recommend them to anyone seeking to improve their overall business
efforts. Thank you so much!”
~Renaissance Day Spa, NC - General Manager 2 spas –
2 fitness centers - Natalie Spencer |
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3. Revenue Generation - Combat the Industries’ Biggest Challenge –
Lack of Retail Sales and Treatment Upgrades
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Imagine
a system that produces retail sales and up-grade opportunities
without the team fighting you every step of the way.
Here is some of what you will learn…
- The
P.R.I.D.E. system- the most successful program
to increase service and retail volume.
-
Merchandising techniques and boutique set up – pictures
to model
-
Product monitoring and ordering cycles
-
Retail targets by department and individuals
- The
importance of the receptionists’ role and how to maximize
with revenue generation – YOU will GET a RECEPTIONISTS
AND PROFIT DVD to totally transform
your reception center into a true revenue generation
center
-
Tools and forms needed to ease the recommendation process
-
Maximize revenue per guest for both retail and services
-
Steps to practice geometric growth
-
Method to set team targets and revenue generation accountability
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Yelo
- NYC
“Through Dori's educational events, our team achieved the following:
Increased retail sales by 48%
Increased service upgrades by 45%
Increased revenue per ticket by 36%
Yes, we are in tough economic times, but investing in innovation and
training paid off!
Dori helped create an entire retail program and did all of our merchandising.
Her professionalism and dedication are unmatched. “
Nick Ronco – President Yelo NYC |
4. Team Building - How to Recruit, Hire and Retain an
Effective & Productive Team
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A
team can either make or break your spa. You can have the most
beautiful spa but if the team is not productive and united
you won’t reach your goals. Here is some of what you
will learn…
- The
C.L.A.R.I.T.I. Team Building System for hiring and retaining
a productive team
-
Receive detailed position descriptions
-
Interview process forms
-
Setting performance expectations
-
Performance reviews - form
-
Commitment agreements - form
-
Coaching model
- Training
curriculum and team development
-
Establishing your team's career path
-
Awards and recognition programs - examples
-
Innovative compensation plan - Paying the team their true
worth
- Steps
to keeping the team motivated and energized and engaged
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“As
spa owners, our business reached a plateau and we stopped growing.
We were looking for a professional boost when we attended the
Leadership Excellence Spa Director seminar; we realized in order
to move our business forward, we needed professional assistance.
We did not have the money to invest in this seminar,
but we thought if we don’t we probably won’t have
a business. Since the seminar, we followed the recipes
we learned and we have transformed our spa and charted
a new successful path. We are seeing a major
turnaround in our business, growth and profits. Leadership
Excellence was worth every penny!”
Thank you! ”
Kelly Seeley -Charlee Hall - President and CEO - SerenBe Day
Spa, FL |
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5.Leadership
– Communication is a Key Leadership Factor
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To
be a leader, you will need to master the art of communication.
You will learn how to…
- Improve
communication by understanding behavioral styles and how
to best flex your style in order to communicate and influence
others
-
Identify characteristics and skills needed to be an effective
leader
-
Establish a clear vision, values, mission and goals
-
Be transparent – sharing the organization with the
team
-
Identify what others expect from their leaders
-
Best manage your time and delegate tasks
-
Improve your Leadership Skills - assessment
-
Identify the difference between leadership and management
-
Leadership do’s and don’ts
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“I
attended Leadership Excellence in Chicago! I found InSPAration
Management to be the most professional company I have come across!
They offered us the most effective business tools and the most
valuable training. Our spa is experiencing a 38% growth
and we were just voted business of the year by the Chamber
of Commerce. I highly recommend their educational programs
to anyone who is having difficulties or is looking to advance
their business!”
Lincoln Park Massage & Spa, IL- President- Chris
Ramsey |
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“Ok
Dori, this sounds great. What’s my investment to learn the complete
system and receive the BLUEPRINT for running a profitable SPA and gain,
time and freedom?”
I am going to spend THREE COMPLETE DAYS with you, and I am limiting this
event to only 20 people to ensure the experience is personal.
I’m
sure not giving this away!
When I told
my advisors what I was offering and how much the attendees would gain,
they said I could get away with charging as much as $7,000+ for a seminar
like this.
But I thought
that would price out many people, especially now; so many people really
NEED & WANT this program and my help! So admission to the 2009
Leadership Excellence seminar is only $2,750
You
can make payments if you need to at no extra charge.
Let me share
with you the biggest advice I got from one of my mentors. He said “when
you are considering an opportunity, don’t look at what it
costs. Look at what it’s WORTH to you.”
That’s
VERY sound advice!
I can tell
you that the strategies you’ll learn at this workshop are the EXACT
systems that we have implemented in so many spas and generate
thousands of dollars per month.
What is that
type of information worth to you?
Hmmm…
“OK
Dori, But What about RESULTS?
How Is This Going to Work For ME?”
Well, Check Out These Success Stories
from Previous Seminars
“The
Leadership Excellence seminar was so informative and really
was a big eye opener of what I really need to do to bring my
business to the next level. I have implemented many of the strategies
and what a difference it has made to my spas! Owning two spas
keeps me very busy the most valuable thing I learned is the
importance of having systems and structure. Dori is a wonderful
speaker, full of knowledge and very inspirational. Thank you
so much!”
Jan Jordan – President - Day Dreams Day Spa –
2 locations, Fl |
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“We
own a resort in Bouquet, Panama, Valle Escondido Resort and
Spa. We had a management company running the spa for us but
after attending the Leadership Excellence seminar I realized
how much more revenue we could be generating. We were so impressed
with Dori and the content that she shared with us that we decided
to have her help us re-launch our spa. Her professionalism and
knowledge for business are unmatched. If you are looking to
improve your business, I highly recommend attending the Leadership
Excellence Seminar.”
Thalia Velásquez de Taliaferro -Valle Escondido
Resort and Spa – Boquete, Panamá |
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“We
met Dori when we attended the Leadership Seminar in San Antonio,
Texas. We were in the middle of moving our spa to new larger
location. After the seminar I realized how many things we need
to do to insure our success. The seminar gave us a blueprint,
structure, systems, and strategies of what we need to do. Thank
God we attended… my partner and I took the information
we gained from the seminar and we began to implement it in our
new location. Dori is our coach now and we value all the business
guidance she provides us! Attending the seminar and meeting
Dori is the best thing we did for our business to insure our
success! Big Thanks!!”
Shannon McCulloch and Amy Payne – Heavenly Hands
Day Spa, Mustang, Oklahoma |
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My
business was only one year old when I made the decision to
attend the Leaders Excellence seminar. I was amazed by the
amount of information I was given to help me with my business.
Things like budgeting, to teambuilding to how to market the
spa without breaking the bank. It gave me all the tools I
needed to structure my business for success! I totally revamped
our compensation plan, had we not done that we would have
had to close shop, this educational experience truly she saved
us!! After the seminar Dori became my coach she visited the
spa and reallocated our spa space to increase the profit per
square foot. She created an entire spa boutique area that
is now an income producing space rather than unprofitable
space. We have improved our overall performance, we have a
strong and a focused team, I have so much more confidence
in my ability as an entrepeneure. I can t say enough about
my experience and what it did to my business. Just recently
my spa was nominated for chamber business of the year.
Rachel
Oertel – president - Aqua Stone Day Spa – St Petersbugh,
Fl.
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“I
am glad I was able to take part in such a great workshop. It
provided me with so much valuable information regarding Spa
management and how to increase revenue. In addition to all strategies,
I was so happy to make new contacts and exchange experiences
with other managers”
~ Tadeusz Lawinski, Wellness & Spa Manager, Sand
Hotel Kolobrzeg, Poland |
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“Dori
inspired me to many actions that helped improve my business
tremendously. Investing in this seminar was well worth the price.
I am really inspired with her personality and knowledge.”
~Kinga Bloch, owner of Tuan Spa, Bulgaria |
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“I
enjoyed the seminar very much. I wish that more meetings were
organized on such high level. Good organization, professional
trainer, and a great ambiance and knowledge.”
~Katarzyna Stanczyk, Spa Manager, Hotel Szarotka, Bulgaria |
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Convinced
Yet?
Reserve
your spot now.
Orlando
- January 25-27, 2010
San Diego - May, 10-12, 2010
Chicago - August 23-25, 2010
Here is all the BLUEPRINT TOOLS YOU WILL RECEIVE
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3-hour
Spa Reception and Profits DVD
This
DVD is the ideal tool to transform your entire reception department
It focuses on:
- Clarifying
the receptionist role, skills and characteristics
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Call management
-
Guest check-in
- Guest
check-out
-
Implementation steps
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Step
by Step Marketing Plan
This
Step by step marketing plan provides a blueprint on how to create
an annual marketing plan. It guides you through the entire process.
Including:
- Exercises
needed to create a plan
-
A list of marketing mix
-
Promotion and event planning
-
Month by month marketing plan suggestions
People
are thinking I am crazy for offering this. The reason I am doing
it is because you will be able to have your entire marketing plan
set up before you even leave the seminar. |
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BUDGET
and VPG PLAN
You
will receive the budget template and compensation plan. As well
as the VPG calculator, daily volume calculator, breakeven analysis
calculator and much more…
All
these financial tools will truly help you manage your business instead
of your business managing you! |
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CD
filled with forms and systems
This
CD contains all the forms we go over during the seminar there is
no need to reinvent the wheel. It’s all there for you from
interview forms to evaluations to position descriptions
Here is what else you will get:
- A
workbook with the entire presentation
-
The Marketing Plan workbook
-
A binder with all the forms
-
A goody bag from our sponsors
-
Leadership Excellence Certificate
-
Prizes and giveaways
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Don’t
Miss Out on This
Early Registration Offer
Your
FREE Bonuses When You Register Early
Bonus
#1: FREE 1- hour follow-up Q & A phone session - Value of $125
Bonus
#2: FREE Continental Breakfast and networking opportunity every morning.
Bonus
#3: Hotel Room Discount
Are
you convinced yet?
Here
is one more thing
My
personal guarantee or your MONEY BACK
Attend
the Leadership Excellence Seminar at NO RISK.
It’s going to be the best educational event
So
go ahead and register; you have everything to gain and nothing to
lose. If you are not satisfied, just return your material and will
give you a FULL REFUND. |
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You see I
am so confident that nothing out there comes close to the quality of Leadership
Excellence and the amazing information you are going to receive.
There, doesn’t
that make you feel better!!
I look forward
to meeting you and to helping reach new heights!
Dori Soukup
Are
YOU READY to STEP UP and CLAIM One
Of the 20 Seats in New York or San Francisco?
If
you answer YES simply select your payment option below.
No
RISK, PRIORTY RESERVATION FORM
Yes
Dori, I am ready to FINALLY learn how to take my business
to the next level and increase my profits. I want to have
moreTFM. TIME, FREEDOM & MONEY
•
I understand that I will be one of only 20 attendees at the
LIVE, hands-on Leadership Excellence Seminar In ___________________
on ______________. There I will receive the entire system
on how to turn my business in to a money making machine.
•
At the seminar I will receive my workbook, the entire BLUEPRINT,
budget complan all the forms, , certificate, goody bag, and
other seminar prizes and giveaways
•
After the event I will be entitled to a one hour of Q &
A by phone, where Dori will answer any of your questions a
value of $125
•
I know that I can attend the entire Leadership Seminar at
NO RISK whatsoever, because it comes with 100% money back
guarantee.
•
Plus I will receive a complimentary continental breakfast
every morning
|
Payment
Options Available
PURCHASE
NOW
I
look forward to seeing you at our next educational event!
PS.
Remember your entire investment is tax detectable!
Choose the ideal location for you!
Orlando
- January 25-27, 2010
San Diego - May, 10-12, 2010
Chicago - August 23-25, 2010
|
Request
More Information
“My Lawyer made me do this” Legal Disclaimer: every effort has
been made to accurately represent our program and it’s potential.
Any claims made of actual earnings or examples of actual results can be
verified upon request. The testimonials and example used are exceptional
results, don’t apply to average purchaser and are not intended to
represent or guarantee that anyone will achieve the same or similar results.
Each individual’s success depends on his or her background, dedication,
desire and motivation. As with any business endeavor, there is an inherent
risk of loss of capital and there is no guarantee that you will earn any
money. |
