Day One: Marketing & Sales

8:30 AM – Continental Breakfast
9:00 AM – Welcome & Introduction

9:15 AM – Marketing – Developing a Marketing Plan
1. Creating an Effective Marketing Plan
2. Consumer Trends
3. Identifying your positioning and your brand
4. Developing your Marketing Material
5. Choosing Marketing Mix & Strategies
a. Low Cost
b. Medium Cost
c. High Cost
6. Spa Menu Do’s and Don’ts
7. Why, When and How to Offer Profitable and Enticing Promotions

12:00 PM — Lunch

1:00 PM — Marketing Continues
1. Secrets to Successful Event Planning
2. Profiting from the Web site and e-commerce
3. Building your Database
4. How to create effective e-marketing Campaign
5. Launching a Spa Membership and a Loyalty Program

2:30 PM — Break & Networking

2:45 PM — Increase Sales Revenue
1. Increasing Sales through Merchandising and the P.R.I.D.E. System®
2. The Art of Merchandising: The Profitable Spa Boutique
3. Don’t Sell, Recommend! ® Learn the P.R.I.D.E. System and Increase Treatments and Retail Sales
4. Q & A
5. Summary: What We Learned

5:00 PM – Homework

Day Two: Finance and Leadership

8:30 AM – Continental Breakfast

9:00 AM — Spa Finance, Insuring a Healthy Business
1. Spa Industry Finance Statistics 2009
2. Financial Assessment
3. Steps to Developing a Detailed Spa Budget
4. Budget Sample
5. Spa Structure & Budget Breakdown
6. Managing your Budget
7. The VPG ComPlan Structure & Incentives
8. The VPG ComPlan® by Spa Position
9. How to Implement the VPG ComPlan – The Fresh Start

12:00 PM — Lunch

1:00 PM — Becoming an Inspiring Leader Others Want to Follow
1. Leadership Assessment
2. Effective Leadership & Management Skills
3. Differences Between Leadership and Management
4. Understanding Behavioral Styles for Improved Communication
5. Managing Different Styles

2:30 PM — Break & Networking
2:45 PM – Leadership and Business Management
1. Business Intelligence – Essential Report Needed
2. Knowing your Numbers
3. Time Management and Delegation
4. Leadership Do’s and Don’ts
5. Q & A
6. Summary: What We Learned

5:00 PM — Homework

Day Three: Blueprint to Effective Team Building

8:30 AM – Continental Breakfast
9:00 AM - Teambuilding
1. Assessing the Spa Team
2. The C.L.A.R.I.T.I. Team Building System®
3. Steps to Hiring and Retaining a Professional Team
4. C.L.A.R.I.T.I. Tools/Forms and How to Use Them
5. Training and Coaching Strategies to Maximize Skills and Efficiencies
6. Performance Measures
7. Teamwork and Motivation
8. Rewards and Recognition

12:00 PM — Lunch
1:00 PM– Teambuilding Continues
1. Positioning the Reservation and Reception Department for Increased Sales
2. Receptionist Skills and Characteristics
3. Receptionist Strategies to increase Package and Series Sales
4. Increase Retention Rate through Delivering a Sensory Guest Experience
5. Maximize Business Support by Choosing the Right Supplier

2:30 PM — Break & Networking
2:45 PM – Developing a WOW Guest Experience
1. Your Guest Experience – Rituals and Protocols
2. Overall Success Tips – Do’s and Don’ts
3. Leadership Excellence Content Implementation Steps
4. Q & A / Open Discussion
5. Summary: What We Learned
6. Certification Ceremony

5:00PM — New Path to Success