"CoachMe!" Silver Tier Membership

Having a coach is one of the most effective ways to stay focused and achieve great results. Just like in sports behind every great team is an outstanding coach, even the greatest players on the planet have coaches. You should have a business coach. Through “CoachMe!” you’ll be able to gain access to a monthly group coaching session conducted via telephone. The CoachMe! program is designed to help you maintain a professional edge and give you the opportunity to ask questions and gain answers from a professional business coach. Read more

"CoachMe!" Gold Tier Membership

The CoachMe Gold Tier Membership is ideal for business leaders who are ready for strategic and accelerated growth. Stop reinventing the wheel and tap into proven effective business strategies to elevate your success!

Program is designed to help you develop and implement innovative business strategies leading to higher profits.

CoachMe GOLD Members Receive:
• 10 Live CoachMe Gold calls
• 3 PRIVATE Coaching Sessions (45 min each)
• 3 Open Q & A Calls to Answer your Questions
• Audio CDs of all Calls Mailed Monthly
• Private Gold Tier Web Page to Download MP3 Recordings of all Calls
• A Beautiful CD Binder to Store and Organize your CDs
• Bonus: Access to Silver Tier CoachMe Calls

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Geometric Growth

You will discover three essential strategies to stimulate your spa’s growth. Learn how to increase:
1. Spa Frequency Visits
Introduce programs and memberships instead of a la carte menu options.

2. The Volume per Guest
Raise your VPG by training and setting team expectations for therapists and receptionists.

3. Spa Traffic
Double your traffic by focusing on a referral program and by cross marketing to existing clients This CD is designed to get them back on the right track by providing effective strategies leading to Geometric Growth”

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Customizable Spa Employee Manual &
Spa Position Description

Having Employee Issues? Or, are you hearing “I didn’t realize this was part of my job”?
Solve your problems by having an Employee Manual and detailed Position Descriptions. The Employee Manual was created by an Employment and Labor Law Attorney Chris Sensenig. It contains valuable content to protect you and your business. It’s a word document that you can easily customize according to your needs.

The Position Descriptions detail the responsibilities of each position within the spa. They outline position responsibilities, desired skills, characteristics, required licensing and education, along with performance expectations and measures.

Both Biztools offer applicants and management a clear picture of what the position entails. Both are clear, concise and customizable. The CD offers a 34 page Employee Manual and 12 spa position description.

Gain peace of mind with this customizable Employee Manual and Position Descriptions.

Charting a Successful Career Path

Attention Students or Graduates

Are you looking for a JOB or a CAREER?

Entering the professional arena is a very competitive world. It takes strategic planning and proper self-positioning to gain the ideal position.

A resume will only get you so far, but strategic planning and preparation will help you reach your goals. That is why we created…

Charting a Successful Career Path

This NEW CD provides a step by step path on how to properly prepare entering the employment market.

Here is some of what you will learn:
I. The Difference Between a Career and a Job
II. Self-Discovery
III. Tools & Interview Preparation
IV. Self-Marketing & Positioning
V. Sharpening Your Interview Skills
VI. What Spa Leaders Look For
VII. Career Goals & Compensation
VIII. Selecting the Right Position
IX. Continued Success

CD also includes the following downloadable files:
• Cover Letter sample
• Resume sample
• Interview Questionnaire
• MP3 recording
• Workbook PDF file
• Audio and Visual Presentation
• 105 minutes of rich content

Menu Development Dos and Don’ts

Have you Assessed your Menu Lately?

How good is it selling your treatments and products?

On this CD I share with you how to develop PROGRAMS leading to client results/retention and profitable revenue streams.

Here is some what you’ll learn…
1. Your Identity
2. Menu Goals
3. Your Target Market
4. Assessing What You Have Now
5. Developing Your Menu: A la Carte vs. Programs
6. Missing Revenue Generating Programs
7. Menu Structure and Content
8. Copywriting Mistakes - Tips: Words That Sell & Words to Avoid
9. Design Elements: Size, Layout, Color, Images, Booklet Menu vs. - - - - - -Pamphlet
10. Pricing Strategies and Positioning
11. Menu Distribution
12. Menu Dos and Don’ts Summary

Go ahead listen to this CD and develop your unique spa menu to market your programs, treatments and products!

Innovative Merchandising Strategies

Are your products sitting on the shelf collecting dust?

If so, you need Innovative Merchandising Strategies to Maximize Your Sales. On this CD you will discover how to merchandise within the entire spa not just in your boutique. You’ll be able to maximize your revenue per square foot, create a guest friendly environment enticing people to shop and spend money.

Here is some of what you’ll learn:

I. The Five Rights of Merchandising
II. Selecting the Right Product Mix
III. Performance Measures - Space Planning, Maximizing Revenue & Profit
IV. Merchandising Essentials
V. Display & Merchandise with Sales Appeal.
Design, lighting, image, color, props, etc.
VI. Effective Team/Client Communication to Generate Revenue
VII. Strategies to Insure Success
VIII. Avoiding Costly Mistakes

Go ahead get your copy today and transform your boutique into a revenue hub.

CoachMe Silver Tier Calls

Are looking for ways to stay motivated and focused?

Or you maybe you are looking for ways to boost your income?

Listen to the CoachMe Silver Tier CD’s and gain strategies
leading to elevated success.

Here are the Topics of the 6 new CDs:
1. Planning for Success
2. Mid-Year Evaluation & Success
3. Improved Team Communication
4. Strategies to Gain & Retain New Clients
5. Launching a Profitable Marketing Campaign
6. Employment Law Dos & Don’ts

Previous 6 CDs
7. Inventory Management & Systems
8. Successful Event Planning
9. Ten PR Secrets to Gain Buzz & Exposure
10. Loyalty Program & Retention
11. Holiday Planning to Generate Mega Revenue
12. Innovative Spa Menu Strategies

Over 12 hours of Insight and Business Strategies to help you with your business!

Listening to CoachMe is like having your own
executive coach but for the fraction of the cost.

Get your copy now begin implementing the content
and watch your performance.

Each CoachMe title is one hour

Spa Business SUCCESS LIBRARY

Are you ready for success?

Invest in the Spa Business SUCCESS LIBRARY and watch your performance SOAR!

1. BOOST your retail and service sales – Don’t Sell, Recommend!
2. SELECT and hire a productive team – Blueprint to Effective Team Building
3. INCREASE your spa’s traffic – Economical Marketing Strategies
4. TRANSFORM your team’s performance – Personal Transformation
5. EARN thousands of dollar in two hours – Successful Event Planning
6. CUT your compensation cost – Volume Per Guest Compensation - Overview
7. REPOSITION your spa to wellness – Journey into Profit with Wellness Programs
8. CONVERT your reception department in to a revenue hub – Spa Reception & Profits
9. Entice your guests to BUY more products – Innovative Merchandising Strategies
10. Steps to creating your spa PROGRAM - Menu Development Dos and Don’ts
11. Gain peace of mind and secure your business - Customizable Employee Manual and Position Descriptions
12. Elevate your success by tapping into three effective business strategies - Geometric Growth

Take advantage of this limited offer and chart a new path.

Purchase 12 CD’s for only $695 and receive Free shipping –U.S.

Regular price $99 each.

10 Economical Spa Marketing Strategies

Is your spa operating under its capacity because you can’t afford marketing? You can change that by discovering 10 Economical Marketing Strategies. This program is guaranteed to drive new consumers to your spa and increase your spa’s capacity. All you have to do is implement the content and begin seeing the results. Marketing does not have to cost you a fortune, you can increase your spa’s capacity on a shoestring marketing budget. Don’t delay your success, purchase your copy and gain marketing insight to help you increase your revenue.

Secrets to Successful Event Planning

you want to make thousands of dollars on your next event?

Implement the strategies and earn an average of $100 per guest or more next time you host an event.

Secrets you will learn:

• How to write an Invitation and maximize the number of attendees
• Planning the event and preparation
• Assigning team responsibilities and goals
• Marketing secrets that get your guests to spend money
• Bartering arrangements
• Brand participations
• Generating sales & hitting the target
• Mistakes to avoid

Don’t take our word for it, here is the last two spas we helped plan their events last month.

“Wow, we were amazed, it was so easy once we had the formula we made almost $13,000 in 3 hours” Lawrence Miller – Aqua Azule Spa – Chico, California

“This was my first event, I was nerves but Dori taught me the secrets. I was so happy with the results, we made $8,900 in 3 hours” Mary Davis – Spa Royale – Gainesville, Florida

The formula works and we want to share it with you!

Journey into Profits with Wellness Programs

Are you still only offering spa services?

It’s time to say goodbye to pampering and hello to wellness. Be among leading spas and offer wellness programs that will maximize your revenue and profits while increasing guest satisfaction and retention. Learn how to develop, implement and market your wellness programs successfully. It’s time to focus on preventative wellness instead of pampering.

Don’t Sell, “Recommend”!

A Revenue Generating System
This proven-effective educational program is guaranteed to...
• Improve the guest experience
• Elevate retail and treatment sales
• Increase everyone’s income
Some of what you will learn:
1.The Don’t Sell, “Recommend”! philosophy and belief system
2.The difference between selling and recommending
3.How to recommend treatments and home care with the P.R.I.D.E. system
4.Goal setting and performance measures
5.Tools to assist you with the recommending process
6.Easy implementation steps
Implement Don’t Sell, “Recommend!” and witness your retail sales soar!

Personal Transformations

Are you looking for a Fresh Start?

Attention practitioners! This program is rich in content to help you excel in your career and transform yourself to a new level of success. It’s time to conduct a personal assessment and identify your professional goals. Discover how to market yourself and increase your capacity by knowing how to *ask for referrals *cross promote *recommend series and home care *evaluate own performance. Also, learn how to increase your retention rate by delivering a great guest experience. By implementing this content you’ll elevate your income and become the best in your field!

Spa Reception & Profits

Are the Receptionists making or breaking your spa?
In most spas, reception positions are usually regarded as entry-level, even though they control the revenue intake. Learn how to improve:
• Call Management. Increase the call to reservation ratio, and multiple treatment sales
• Maximize the treatment reservation at check-in
• Increase retail sales and future reservation rate at Check-out.
Bonus: Includes the Spa Volume Calculator and Receptionist Compensation Model.

The Blueprint to Effective Team Building

Are YOU experiencing a high team turnover rate, lack of team motivation and stagnate performance?
Building an effective team is EASY with the C.L.A.R.I.T.I. system. This program will provide you with structure on how to select and hire a professional team, while avoiding costly mistakes. You will also receive the following forms needed to build a strong team:
• Position descriptions (1 sample)
• Interview questionnaire
• Commitment agreement
Implementing this system will reduce your turnover rate saving you time and money.

Spa Marketing for Success - An Annual Marketing Plan

Do you have an annual marketing plan?
Designing an effective marketing plan is now easier than ever before. This marketing plan template outlines every step needed to customize an effective marketing plan. Simply follow the outline and input your information. It offers numerous strategies including a month by month marketing plan with suggestions. With simple modifications, you can use it year after year… Marketing for Success provides a marketing map to insure your business’ growth and success!

Listen to this 1-hour audio as Dori Soukup shares a preview on how to creating an effective marketing plan. This content is some of what attendees receive from the LEAP AHEAD Leadership Seminar.

During the Leap Ahead Seminar we spend the entire first day going through low cost marketing strategies proven to drive more people into the spa, thereby, generate more revenue. You will leave the seminar with a marketing plan ready to be implemented. You see, one of the key ingredient to success is marketing. Without it, your business becomes stagnate, your profit line shrinks, and your team loses motivation. Many spa professionals mistake marketing with advertising. Due to the large price of advertising, most people stop participating. They then sit back and wait for people to find them! That action leads to failure. That's why the marketing plan I share with the LEAP AHEAD attendees focuses on effective low-cost economical marketing strategies that work.

Your options are to purchase this plan by itself or join us of the Leap Ahead Leaders Seminar and receive it as part of the event! Click here to learn more

"Ready-to-GO" e-News

You want to have a professional “consumer e-news” but don’t have the time to create one?

Having your own e-news is now easier than ever!

Here is what you will receive every month:
1. Two spa, health and wellness articles
2. One spa cuisine recipe
3. Spa and wellness images
Simply add your promotion and push send.
Creating your own professional and effective consumer e-newsletter is now easier than ever. Click here to learn more

SPA FEASIBILITY STUDY

Are you venturing into new territory?
If you are opening a new spa you’ll need to prepare a feasibility study in order to avoid costly mistakes due to insufficient financial planning. A professional feasibility study provides a financial blueprint for a profitable endeavor. By gaining insight into spa development, revenue generating space planning, estimated build out cost, set up expenses, budget, revenue assumptions, etc. you will clearly define the overall financial building blocks required for your new business venture.

This Feasibility template is a detailed customizable document, it includes:
• 5 Year Projections – expenses and revenue
• Breakeven Analysis
• Detailed Spa Budget
• Spa Revenue Producing Space
• Non-revenue Producing Space
• Start-up Costs by Room
• Monthly Operating Expenses
• Set-up by Room and Profit Opportunities
• Team Assumptions
• Financial assumptions
• Capacity Assumptions

The feasibility template is an excel spreadsheet with 20 tabs that are preformatted to calculate and simplify the financial planning process.

Bonus: Purchase the Spa Feasibility template and receive two hours of Spa coaching at no charge. A value of $250

Your Financial Blueprint - Spa Budget

Experiencing budgeting blues?
This customizable budget is the ideal financial tool for your spa. It’s extremely user friendly. Simply gather your financial reports and begin entering your data in the colored cells of the excel spread sheet. The categories and line items are clearly outlined and formatted to self-calculate and provide you with a clear financial picture.
Bonus: Receive a one hour complimentary consulting session to insure budget input and calculation accuracy. Available customized or a template

Solo-Preneur Budget

Are you a solo-preneur running your business with no budget?
Having a budget is crucial no matter how small or big your business is. Now you can save money and manage your finances by purchasing a customizable petite budget. It’s extremely user friendly. Simply gather your financial reports and begin entering your data in the colored cells of the excel spread sheet. Your financial categories and line items are clearly outlined to self-calculate, providing you with a clear financial picture. Stop operating your business without a detailed budget. Begin managing your business and finances instead of having them manage you!

VPG Compensation Innovation

Pay your team their true worth
The VPG Complan encourages the entire spa team to be more aware of their performance and focuses on increasing the Volume Per Guest for both service and retail sales. The VPG ComPlan is designed to pay the team their “true worth”. This innovative ComPlan offers an escalated commission structure based on achieved targets. It will revolutionize your compensation structure and align the payout rate!
Bonus: Receive a one hour complimentary consulting session to insure Complan calculation accuracy. Available customized or a template

VPG ComPlan Overview

Looking for a new performance based compensation plan?
The VPG ComPlan encourages the entire spa team to be more aware of their performance and focuses on increasing Volume Per Guest for both service and retail sales.

It’s designed to pay the team their “true worth”. This CD provides the VPG ComPlan Model to help you develop and customize your own compensation plan.

If you are tired of a non existing or slim profit line, it is time to implement the VPG ComPlan and bring your business into good health!