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Dori Soukup,
Founder
| Dori is the founder
and CEO of InSPAration Management, a firm
specializing in spa business development,
advanced education and BizTools. Over
the past ten years, Dori has contributed
to the success of spa companies worldwide.
Her work encompasses consulting, coaching
and educating spa entrepreneurs, executives
and leaders globally. Major brands such
as Pevonia Botanica, Sandals Resorts and
more have benefited from her expertise.
Dori’s passion
is developing innovative, effective educational
programs and business strategies leading
to exponential growth and profits! She delivers
clear, concise blueprints with easy to implement
methods addressing challenges and insuring
success.
Prior to her current
venture, Dori held key leadership positions
in the hospitality industry for 18 years,
her last role as VP of Sales for Wyndham
Resorts.
She is the recipient
of the American Spa Preferred Educator award
and is a sought after speaker within the
spa and wellness industry. Dori is a published
author, her articles and insights are often
featured in national and international trade
publications.
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Mission
InSPAration Management
is committed to maximizing Spa growth and profits,
while improving the guest’s experience through
professional consulting and education.
Spas around the world face many challenges in
developing, marketing, and selling their spa brand
and services. Additionally, most spas have not
fully maximized their profit potential. InSPAration
Management provides effective solutions to assist
Spa Industry professionals reach and exceed their
goals.
Objective
InSPAration Management is passionate about providing business solutions to the spa industry. We have assembled a team of internal and external experts to take on real concerns and challenges. Through leadership, creativity, integrity, teamwork and collaboration, InSPAration Management delivers structured problem solving, education, and spa program innovations. InSPAration Management strengthens your business while
maximizing profits.
Core Values
InSPAration Management’s core values shape our culture, define our character, and guide our actions.
1. Client
Focus: All our actions are driven by
client need. We continually strive to fulfill
and exceed client expectations; providing the
highest level of quality, trust and integrity.
We continually value, respect and build lasting
partnerships and relationships.
2. Innovation:
InSPAration Management welcomes and encourages
change. Suggesting and recommending new methods
and ways to improve. We deliver meaningful innovation.
3. Education:
Continuous education is our passion. We learn
and we pass it on to you& InSPAration Management
develops and conducts educational programs that
are aimed to help you reach your objectives. We
continually expand our Soaring Ahead educational
series. Soaring Ahead provides highly useful educational
material, leading to sustainable growth and profits.
4. Teamwork:
Together, we can achieve more...effective collaboration
is the key to our success. We place great value
on recruiting, developing, and retaining team
players. We believe in open, honest communication
while building highly effective teams with our
client partnerships and suppliers.
5. Inspiration:
Our name InSPAration, originates from the word
inspiration. Inspiration is our core value. We
live by our name. We aim to inspire, guide, communicate,
motivate, create, and stimulate. We practice these
values within our company and deliver them to
yours!
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