Welcome to InSPAration Management

About Us

InSPAration Management is committed to maximizing spas’ and medi spas' growth and profits, while improving the guest’s experience, through professional consulting, coaching, seminars and spa marketing programs. Spas around the world face many challenges in developing, marketing, and selling their spa brand and services.

Additionally, most spas have not fully maximized their profit potential. InSPAration Management provides effective solutions to assist the spa industry professionals to reach and exceed their goals.

Learn More About Dori Soukup (Founder of InSPAration Management)


InSPAration Management is passionate about providing business solutions to the spa industry. We have assembled a team of internal and external experts to take on real concerns and challenges. Through leadership, creativity, integrity, teamwork, and collaboration, InSPAration Management delivers structured problem solving, education, and spa program innovations. InSPAration Management strengthens your business, while maximizing your profits.

Core Values

Values are part of the InSPAration Management culture. They are practiced daily and shape how we treat everyone around us. We continually strive to fulfill and exceed client expectations, providing the highest level of quality, trust, and integrity. We strive towards prosperity, aim for excellence, achieve your goals, respect our relationships, and love building lasting partnerships and relationships. We value offering PEARLs of wisdom!

Cindy Cobb

Founder & CEO of Allure Enhancement

John Hoime

Founder of Alternative Health Spas

The Mission

InSPAration Management is never at a standstill! We welcome and encourage change, suggesting and recommending new methods and ways to improve. We strive at keeping abreast of the latest marketing trends and deliver meaningful innovations.

Continuous education is InSPAration Management’s passion. We learn and then pass it on to you. We develop and conduct educational programs that are aimed to help you reach your objectives. We continually expand the educational programs to provide you with highly useful educational material, leading to sustainable growth and profits.

Together, we can achieve more…effective collaboration is the key to success! We place great value on recruiting, developing, and retaining dedicated players. We believe in open, honest communication, while building highly effective teams with client partnerships and suppliers.

InSPAration originates from the word inspiration. We aim to inspire, guide, communicate, motivate, educate, coach, create, and achieve success for you and us… That is InSPAration Management’s Mission!

Articles By Dori Soukup

Discover magazine articles by Dori Soukup

Bon Voyage!

Launching Your Spa’s Summer Escape Summer is a season when many clients relax and stray from their regular routines, making it a perfect…

Read Full Article

Tick Tock Goes The Clock

Managing Late Arrivals And No Shows. Every spa owner, manager and solopreneur strives to fill every appointment slot…

Read Full Article

Steps To Success

Action Plan For New Spa Managers Hundreds of thousands of people choose a career path in the spa industry, with new positions being…

Read Full Article

Contractors vs. Employees

How to Decide Which is Right for Your Business When deciding whether to staff your spa business with independent contractors or…

Read Full Article

Subscribe For Monthly E-Newsletters!

We invite you to subscribe and begin applying its content to help you grow your spa and medi spa business. View Latest Issue.