Over the years I have collected spa menus from all over the world and most have the same strategy and content. You open it up and you see facials, massages, body treatments and so on… Most current menus focus on a la carte treatments therefore missing the opportunity to establish a longterm relationship with clients.

This is the reason why I created Menu Development Dos and Don’ts. On this CD I share with you how to develop PROGRAMS leading to client results/retention and revenue streams creating win-win relations. You see, no one can produce results with one massage, or one facial and so on… for someone to obtain real results they need a program or series of treatments.

But if we don’t make that available in a menu how will the consumer know that is the norm? Now programs are the exception because all the focus is on a la carte. It’s time to change that, it’s time to teach the spa consumers that they need series/programs not just one trip to the spa every once in a while. That’s why you need Menu Development Dos & Don’ts.